A letter from the founder
Somewhere along the way, a woman is handed a grey sweatshirt and told that is comfort. I never accepted that.
Why I chose the Eliana for the shop, and why it is $79.95 during our Revival Sale.
I am Ms. Abbott. I opened this little boutique in Stowe thirty-seven years ago with one idea: that a woman should not have to choose between comfortable and beautiful.
But somewhere in her fifties, the only comfortable thing anybody offers a woman is grey. Not because she stopped liking color — because everything sold to her as easy came in grey, in black, or in that oatmeal that is supposed to be safe. Until one morning she opened the drawer and everything in it had quietly agreed not to be looked at.
The Eliana is my answer. Three things about it I would not do without.
Artwork on the front, not a logo
Most hoodies put a company’s name across your chest and call that a design. The Eliana is printed with an original artwork instead — color that runs across the front and over the sleeves, the way a painting does. It is the difference between wearing an advertisement and wearing something somebody actually made.
“The colors are even prettier in person. I’ve already had two women ask me where I got it.”
— Linda M., Decorah, IowaBrushed soft inside, for the weather that has no name
There is a stretch of the year here in Vermont where a coat is too much and a cardigan is not enough. The Eliana is brushed on the inside, so the warmth comes from the surface against your skin rather than from sheer weight — warm enough at seven in the morning, and not so warm that you take it off the moment you come indoors.
“So soft on the inside and much warmer than I expected. Perfect for those in-between days.”
— Carol M., Galena, IllinoisRelaxed, never shapeless — S through 4XL
A hoodie wants to become a box. The Eliana is cut with room through the body and a shoulder that still sits where a shoulder should, so you can push the sleeves up and sit down in it without disappearing into it. Every size from S to 4XL, at the same price.
“The fit is just right — roomy enough for a sweater underneath without looking bulky. I’m usually between sizes and mine fits beautifully.”
— Barbara T., Marietta, OhioThe Eliana, against the hoodies you’ve been buying
| Most $80 hoodies | The Eliana | |
|---|---|---|
| A logo across the chest | An original artwork, front and sleeves | |
| Color | Grey, black or oatmeal | Color that carries the whole outfit |
| Feel | Thin jersey that goes stiff | Brushed soft on the inside |
| Sizing | Runs to L, if you are lucky | S through 4XL, one price |
Why it is $79.95 right now
The Eliana came into the shop at $320.00 and sold at that price. After thirty-seven years, keeping a little boutique like ours open has become harder than it has ever been, and I would far rather these go home with you than sit in boxes in the back. So they are going out at a quarter of what they were, as part of our Revival Sale.
★★★★★ 4.7 out of 5 — from 2119+ reviews
$320.00$79.95
Revival Sale — Save 75%
- An original artwork, not a logo
- Brushed soft on the inside
- Relaxed cut, sizes S through 4XL
- Free UPS shipping · 30-day money-back guarantee
Free UPS shipping · $79.95 while sizes last
If your drawer has quietly gone grey, this is the one I would hand you. I hope it is the one that makes you stop.
— Ms. Abbott · Abbott & Charlie, Stowe, Vermont
This is a personal letter from the founder of Abbott & Charlie. Customer reviews are quoted as written. · US family boutique since 1989 · Free UPS shipping · 30-day money-back guarantee.