From the founder’s desk
Thirty-seven years of selling clothes, and this is the one I kept for myself.
Ms. Abbott on the Ella — the hoodie that finally made her stop buying grey — and why it is $79.95 this month.
Every comfortable thing sold to a woman past fifty seems to come in grey, black, or that careful oatmeal. Not because she stopped liking color — because nobody kept offering it to her.
The Ella was the first piece in years that I unpacked, held up, and quietly set aside for myself. Here is what made me do that.
The print
A painting, not a brand name
No logo across the chest. The Ella carries an original motif that runs over the front and down the sleeves — the reason strangers ask about it rather than glance past it.
“The colors are even prettier in person. Two women asked me where I got it in one afternoon.”
Linda M., Decorah, Iowa
The feel
Cushioned inside, light on the shoulders
Thin hoodies go cold and heavy ones become a chore. The Ella is soft-brushed on the inside, so the warmth sits against your skin instead of hanging off you — right for the mornings that start at forty degrees and end at sixty.
“So soft inside, and warmer than I expected. It is what I reach for every single morning now.”
Carol M., Galena, Illinois
The cut
Room, without the box
Cut generously through the body with a shoulder that still sits where it should, so a sweater fits underneath and you never disappear into it. S through 4XL, every size the same price.
“Roomy enough for a jumper underneath without looking bulky. I am always between sizes and this one simply fits.”
Barbara T., Marietta, Ohio
Why it is $79.95 right now
The Ella came into the shop at $320.00 and sold at that price. After thirty-seven years, keeping a boutique like ours open is harder than it has ever been — and I would far rather these left with you than sat in boxes in the back.
$320.00$79.95
Revival Sale · Save 75%
- An original artwork, not a logo
- Soft-brushed inside, light to wear
- Relaxed cut, sizes S through 4XL
- Free UPS shipping and 30-day returns
10% off 2 items, 15% off 3, 20% off 4, 25% off 5 or more — applied at checkout.
If your drawer has quietly gone grey, this is the one I would hand you.
— Ms. Abbott, Abbott & Charlie
A personal letter from the founder of Abbott & Charlie. Customer reviews are quoted as written.